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June 4, 2020
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Revealing the inspirations behind Creative Director Alessandro Michele’s collections, the Gucci App presents ready-to-wear and accessories through engaging narrative and innovative features. With the app, users can download wallpapers, take pictures with stickers and motifs of the House, use Augmented Reality to decorate spaces and virtually try-on eyewear, sneakers, masks, lipsticks and hats. Watch Gucci fashion shows, play Gucci Arcade games, personalize products in the Gucci DIY section and, through an immersive 3D experience, discover the GG Marmont bags. Enter special sections, Gucci Places to explore curious corners of the world connected to the House, and Gucci Garden, designed with the creative spirit of the exhibit space in Florence.

What's new

Download the latest version of the App to listen to the Gucci Podcast series featuring the voices of talents, activists and artists who are collaborating with the House. Introducing Gucci Equilibrium, which unifies a community of voices that navigate a new way of living to treat our world and each other better. Play the Gucci Arcade vintage-inspired games and virtually try on sneakers, lipsticks and more. Personalize your smartphone with colorful wallpapers and take photos with new stickers.



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